About DPA

The Dallas Producers Association is a professional organization providing promotion, advocacy, education and networking for our membership. Membership is open to any company or individual of high standing working in the production of visual media in North Texas.

DPA promotes the membership throughout our industry and to organizations of companies which use our services.  We have a four-part mission:

  1. To promote the membership throughout our industry and to organizations of companies which use our services.
  2. To advocate for our members in legal, business and political forums affecting our livelihood.
  3. To deliver on-going professional development to our members as producers, businesspeople and citizens.
  4. To build a network of resources and foster friendly competition.

A brief history of DPA

The DPA was founded in 1978 by a group of six Dallas-based independent producers. The goals of the DPA have withstood the test of time and are as valuable today as they were three decades ago.

Historically, the DPA has been an organization for the benefit of independent producers. Over the years, its membership has expanded to include facility providers, equipment rental companies, talent, writers and other producer service providers. In today’s DPA, producers and service providers work together to promote the welfare of the DFW film and video community and exchange a wide range of ideas and information. DPA has a history of championing the rights of independent producers against unfair legislation and unfair labor practices and serves as a legal “watchdog” for producer interests.


If you would like more information about the DPA, including how to become a member, if you are interested in sponsoring a DPA event or advertising with the DPA, or if you would like to learn about participating in our mentoring program, please email us at info@dallasproducers.org.  Alternately, submit the contact form below and we will follow up with you promptly.

Contact Us

DPA Officers

Larry Rodriguez
Larry RodriguezDPA President

A proud RTF graduate of the University of Texas, Larry began his career at the FOX affiliate in Austin before returning closer to home in the DFW area. After joining AMS Pictures in Dallas, he worked in several production capacities. From national broadcasts and commercials to industrial videos and live corporate events, Larry has seen a lot and has worked with individuals from all walks of life. Founding Vision Mixer Media was a natural progression to expand Larry’s independent media production aspirations which, currently, has him focused on multi-cam live and live to tape work as well as producing marketing and corporate video. Larry is also excited to contribute to the DPA as a board member.

Ian Loomer
Ian LoomerDPA Vice President

Ian is a creative operational executive with over 15 years of progressively broader experience in the live event, broadcast, and XR production industry.
He is the Vice President at AMP Creative and AMP Studios where his main role is to strategically align departments across the organization to inspire the talent and creativity of his people, leverage operational excellence, and support their customers throughout the production process. Ian bridges gaps, from financial to creative to operational, to implement solutions and create an exceptional production experience for our team and our clients alike.

Bill Schwarz
Bill SchwarzDPA Secretary/Treasurer

Bill’s life as a working cinematographer has taken him on projects and life adventures to the far corners of the world. Projects that have ranged from corporate and documentary work to music videos and feature films and commercials. For the last several years the focus has been on higher-end commercials for broadcast and now increasingly the web. While bringing his own style and vision to a project, a core motivation is that the best work comes from the collaborative effort. Not just with directors, producers, and clients but also with the technicians and craftspersons that make up a film crew. It is a collaborative effort whose chief goal is to realize on screen the images a director has in mind to best serve the project and the client.

DPA Board of Directors

Glenn Bradley
Glenn BradleyDPA Board Member
Glenn is the CEO of Big Hit Creative Group, an Integrated Marketing Agency located in Garland, TX. Big Hit is an innovative Executive and Marketing Professional experienced in Creative Direction, Cross-Cultural Team Management and Business Operations. Highly skilled in project management and business development, he has trained high producing sales teams with Fortune 500 Companies.
After a couple of years as a night-time radio personality, he began teaching martial arts and acting in film, appearing in shows such as Walker Texas Ranger, Prison Break, LAX and The Final Fight. Glenn’s practical life experiences and background has equipped him with the skills, determination and focus to become a hands-on, results-oriented leader that strives for success for his teams and clients alike.
Ashton Campbell
Ashton CampbellDPA Board Member
Ashton is an award-winning producer/director who has worked with ESPN, CBS Sports and Fox Sports Network among others. He has worked in the DFW media and film industry since 2004, including donating his production expertise to various non-profits and higher learning institutions. In 2016 he joined Aviation Cinemas, sharing in the management and operation of the Texas Theatre. He has been working with the Oak Cliff Film Festival since 2015 in multiple capacities including sponsorship coordinating, producing media for external promotion, community outreach and event planning.
Emily Edwards
Emily EdwardsDPA Board Member
A newer member of the DPA, Emily’s background lies in managing client-facing operations. In addition to working on local television and film productions, she’s known for her work with various film festivals including Sundance, Women Texas, and Oak Cliff. Emily welcomes this chance to serve on the DPA board as an opportunity to connect the next generation of media creatives with our organization.
Mikon Haaksman
Mikon HaaksmanDPA Board Member

Born in the Netherlands, Mikon Haaksman has spent over twenty years in film, television, and corporate production where he has won over 27 industry awards. He graduated from the University of Oklahoma and attended London Film School before pursuing his career. Mikon currently works as a freelance producer, director, DP, and editor on national television programs as well as corporate clients. His production company, Haaksman Media, produces documentary-style online marketing videos. Mikon continues to expand his knowledge of the production industry and enjoys giving back to the community through the Dallas Producers Association.

Melanie Murphy
Melanie MurphyDPA Board Member

As a voice-over professional, Melanie is often hired to provide the “just right sound” for commercials, corporate narration, how-to/explainer videos, radio imaging, eLearning, on-hold messaging and other projects. She is proud to serve the North Texas production community through work on the DPA board of directors.

Will Raymond
Will RaymondDPA Board Member
Will Raymond has spent his career as a live event producer, video production manager and video engineer. Presently as the AVP of Production and Live Event AV at GM Financial, he is focused on helping GMF’s business leaders communicate through three main channels: Consumer, GM Dealer, and Internal. Will started his career in St. Louis, designing and installing broadcast facilities around the country. After moving to Dallas in 1999, he was AMS Pictures’ Engineering manager for 6 years, and then spent 10 years in the Studios 121 facility in Fort Worth ultimately as the VP of Live Events. Now almost five years into his tenure at GM Financial, Will leads production teams to produce print assets, digital signage animation, creative video production and all company live events. Will is also a freelance video producer for Obstacle Course Races, running and endurance sport, and is a freelance production engineer for multi-camera live events of all kinds. Will has been a member of the DPA for over 15 years, and is thrilled to be back on the DPA board in 2020!
Joshua Wethington
Joshua WethingtonDPA Board Member

By-Laws of the Dallas Producers Association

Review our By-Laws.

DPA By-Laws